Christmas at New Square

We’re very excited to announce that Santa will be flying into the shopping centre on Thursday 24th November and making himself at home in his magical Santa’s Grotto. Children can visit him every day until Christmas Eve and tell him what’s on their Christmas lists, as well as taking home a special gift!

What’s more, this festive season we’ll be welcoming a visit from some giant Christmas Penguins and everyone’s favourite Ice Princesses and Olaf as part of New Square’s magical Christmas Events.

Santa’s Grotto  – 24th November – 24th December

Open Daily 12 – 6pm

Visit to Santa with a gift – £5.00

Visit to Santa with a gift and photograph  – £7.00

Every entry fee includes a donation to Sandwell’s Children’s Ward


The Christmas Penguins – 3rd December

Appearances between 11am – 4pm

Meet Crumpet the Elf and his friends the penguin family. With a passion for fish these larger than life, inquisitive birds follow Crumpet wherever he goes. Interact with these beautiful creatures, give them a stroke and pose for a photo. Banter with Baby Egbertah and Urving Mackerel, the talkative fish supper : they are certain to put you in the festive spirit.

Children are free to come and give them a stroke and pose for a photo. Its a magical encounter the little ones will remember for a long time!


A Must for Princesses everywhere!

Bring the little ones along for a meet and greet and take a snap to treasure this heart warming moment!

Ice Sisters  and Olaf – 10th December

Meet and Greet appearances will be in 35-40 minute slots






Times may vary

Ice Sisters – 11th December ( sponsored by the BID as part of the Christmas Extravaganza)

Performances include 25  minutes of singing then meet and greet

12 – 1pm


Times may vary